3 Steps SMBs Can Take to Close the Customer Experience Gap

Customer experience (CX) is defined by Gartner as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.” Unless you’ve been living under a rock, it’s a term you’re probably pretty familiar with – and it’s even expected to surpass price and product as the key brand differentiator by 2020.

Most organizations understand the importance and ROI of delivering meaningful...


Minding the CX Gap in Healthcare

Patient expectations are outpacing experience and it's a lose-lose situation for consumers and healthcare organizations alike. Consumer-first, convenience-focused brands in other sectors like retail (Amazon) and travel (Airbnb) are continuing to raise the customer experience (CX) bar and the ...


Empowering Financial Services Marketers to Build a Better Customer Experience

With the steady rise of the "age of the customer," customer experience (CX) has become the new marketing battlefront. In fact, according to a Walker study, CX will overtake price and product as the key brand differentiator by 2020. 

Due to the increasing popularity of hyper-personalized, on-demand services like Lyft and Airbnb, consumers have become accustomed to and now expect seamless, high quality interactions and...


Function1 and Crafter Software Partner to Deliver Innovative Digital Experience Solutions

We're thrilled to announce we're joining the Crafter Software ecosystem as an expert consulting and systems integration partner! This partnership brings together two industry-leaders with the goal to deliver complete digital experience solutions throughout the customer journey. We look forward to working with Crafter Software to provide innovative solutions...


Hippo, getting underway with this animal

Acquired by BloomReach in late 2016, Hippo exists today as an open-sourced CMS over at onehippo.org. The community site over at onehippo is a great landing area for tutorials, documentation, and an active forum for discussions. Hippo can be seen as a viable open-source option for those shopping for choices; boasting a lasting and continuing development path, being java based, living now as an open-sourced...


Modern Customer Experiences: A Digital Conversation

When I began my career more than ten years ago, I used to think a successful project was deploying good code or executing all of the business requirements, but experience has since taught me that success is directly related to delivering the best possible customer service. Don’t get me wrong, writing good quality code and meeting business requirements are (and always should be) a priority, but delivering the best work with a poor experience to customers will unlikely have them calling for future opportunities.

I remember receiving training my first job at a Supermarket. We were...


Multi-site Implementations: Like Money...Mo Websites Mo Problems!

What is Multi-site?

Generally speaking, multi-site is a feature that allows for the sharing of web application resources among several websites on a single software installation and provides "easy-to-use" facilities for the creation, management, and maintenance of multiple websites.

Is Multi-site right for me?

Does your organization require the ability to launch new websites quickly?

Is your organization comprised of distinct brands with their own web identity and possibly web/IT staff?

Is business booming and now you need a site dedicated to incoming...


Deepica Mutyala, 'Tinted' Founder, Empowering Women Through Representation

Deepica Mutyala wants women (and girls) everywhere to know that we can all win. As a 16-year-old girl growing up in Texas, Deepica found herself with a frustrating problem: not being able to find makeup that was made for her skin tone. She'd leave the store feeling defeated and disheartened, having to settle for a purchase and mixing multiple shades in order to achieve the perfect tint. She vowed to one day create a beauty line for South Asian Women to address this need and ensure that other young girls wouldn't experience the same isolating feelings of exclusion.  

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Women Empowering Women: The Founder of Lucky Saidaty on Changing the Game for Women in the Middle East

March is Women's History Month; a time for recognizing and reflecting upon the achievements of trailblazing women across the globe. I had the honor of speaking with one such disruptor: Saphia Cadet, Founder and CEO of Lucky Saidaty. Lucky Saidaty is an online community that allows women in the Arab world to connect through its...


No Content Server Explorer for Mac OS? No Problem!

After years of owning a PC and taking my environment setup for granted, I landed with a Mac OS that has proven to be a bit of a challenge when it comes to spinning up the 11g JSK. Among the drawbacks is the lack of a Content Server Explorer (CS-Explorer) as the JSK stores it as an executable.

The lack of a Mac installer for the explorer within the JSK is not drastic. Technically, miracles can happen - or close enough - when you have an Intel processor and the help of a third-party tool. However, today I have decided to take a completely different route. Come to think of it, the...


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