Localization drives market growth by reaching global customers by breaking down language and cultural barriers. But if delivering a brand-consistent, locally relevant experience sounds daunting, you’re not alone.

To help ease some of that anxiety, here are some things to consider in order to better prepare your team for its localization efforts.


1.     Plan Ahead

“Going into translating support blindly isn’t a good idea for companies that are just starting to know multilingual customer support,” says Patricia Shipley, a marketer at...