Minding the CX Gap in Healthcare

Patient expectations are outpacing experience and it's a lose-lose situation for consumers and healthcare organizations alike. Consumer-first, convenience-focused brands in other sectors like retail (Amazon) and travel (Airbnb) are continuing to raise the customer experience (CX) bar and the ...


Function1 and Crafter Software Partner to Deliver Innovative Digital Experience Solutions

We're thrilled to announce we're joining the Crafter Software ecosystem as an expert consulting and systems integration partner! This partnership brings together two industry-leaders with the goal to deliver complete digital experience solutions throughout the customer journey. We look forward to working with Crafter Software to provide innovative solutions...


Deepica Mutyala, 'Tinted' Founder, Empowering Women Through Representation

Deepica Mutyala wants women (and girls) everywhere to know that we can all win. As a 16-year-old girl growing up in Texas, Deepica found herself with a frustrating problem: not being able to find makeup that was made for her skin tone. She'd leave the store feeling defeated and disheartened, having to settle for a purchase and mixing multiple shades in order to achieve the perfect tint. She vowed to one day create a beauty line for South Asian Women to address this need and ensure that other young girls wouldn't experience the same isolating feelings of exclusion.  

...

Women Empowering Women: The Founder of Lucky Saidaty on Changing the Game for Women in the Middle East

March is Women's History Month; a time for recognizing and reflecting upon the achievements of trailblazing women across the globe. I had the honor of speaking with one such disruptor: Saphia Cadet, Founder and CEO of Lucky Saidaty. Lucky Saidaty is an online community that allows women in the Arab world to connect through its...


Modern User Profile Management and GDPR

What does your business think about its customers’ privacy? Since the dawn of the internet, the answer to this question has varied from company to company. Some organizations have gone to great lengths to protect personal information, while others literally exist to aggregate and sell it to the highest bidder. All of this will change starting in May of this year.
 
Citizens of the European Union have sought a more transparent, responsible, and trustworthy attitude towards consumers from its businesses. This has ultimately led to the creation of Regulation 2016/679,...

Are you getting the insights you expect from your website search?

When considering search, the first thought is generally SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both involve driving and maximizing the visitors to a site or a given page.  However, once they get there, are they getting what they want? Maybe. Can we do more? Probably. How? One way is to factor in the insights from your website search when selecting the content to show them.

We live in a content-centric age where a vast quantity of content is available to everyone. The trick is not only to get people to your site to see your content and show them relevant...


Content-as-a-Service: An Architecture for Evolution

The one constant in technology is evolution. The CMS space is no exception. With the growth of delivery channels, cloud technologies, microservices architecture, and the progression of web rendering technologies Content-as-a-Service (or CaaS)...

It's HTTPS Time

I've been seeing an increase in requests for recommendations on adding the protection of HTTPS to client sites. Questions of cost and overall need are the most common.

Do you need HTTPS?

The standard response to this for years has been yes, if your users are sending sensitive data to your website. Data like credit card numbers, personally identifiable information such as Social Security, or confidential content like financial statements or payroll all qualify as sensitive. 
 
But, I would argue that...

WCS Engage: Overloading the Mailroom

WCS Engage: Don’t Overload the Mailroom

One of the most useful features in Oracle’s WebCenter Sites is a feature entitled Engage.  This feature was vastly improved from previous iterations in WCS 11.1.1.8 and provides the platform with the ability to use market segmentation. Delivering targeted content to a key demographic is the Rubix’s Cube every marketing department is furiously trying to solve. 

Although rightfully drawn to this WCS feature, what has the potential to provide a tremendous amount of benefit can often turn into the second coming of...


Stay In Touch