3 Steps SMBs Can Take to Close the Customer Experience Gap

Customer experience (CX) is defined by Gartner as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.” Unless you’ve been living under a rock, it’s a term you’re probably pretty familiar with – and it’s even expected to surpass price and product as the key brand differentiator by 2020.

Most organizations understand the importance and ROI of delivering meaningful...


Experiencing The Content Experience

Experience. It’s a word that’s becoming more and more ubiquitous, think: User Experience, Digital Experience, Customer Experience, and of course, Content Experience. And for good reason. It’s why for life events like birthdays or anniversaries you’ve probably recently given or received concert tickets, or a subscription box, or if you’re fancy, a trip to somewhere really exotic like Sesame Place (just me?) – instead of the more traditional jewelry or clothing or any other material token of appreciation. Experiences elicit memories that will stay with the recipient for far longer than that...


Minding the CX Gap in Healthcare

Patient expectations are outpacing experience and it's a lose-lose situation for consumers and healthcare organizations alike. Consumer-first, convenience-focused brands in other sectors like retail (Amazon) and travel (Airbnb) are continuing to raise the customer experience (CX) bar and the ...


Empowering Financial Services Marketers to Build a Better Customer Experience

With the steady rise of the "age of the customer," customer experience (CX) has become the new marketing battlefront. In fact, according to a Walker study, CX will overtake price and product as the key brand differentiator by 2020. 

Due to the increasing popularity of hyper-personalized, on-demand services like Lyft and Airbnb, consumers have become accustomed to and now expect seamless, high quality interactions and...


Function1 and Crafter Software Partner to Deliver Innovative Digital Experience Solutions

We're thrilled to announce we're joining the Crafter Software ecosystem as an expert consulting and systems integration partner! This partnership brings together two industry-leaders with the goal to deliver complete digital experience solutions throughout the customer journey. We look forward to working with Crafter Software to provide innovative solutions...


Deepica Mutyala, 'Tinted' Founder, Empowering Women Through Representation

Deepica Mutyala wants women (and girls) everywhere to know that we can all win. As a 16-year-old girl growing up in Texas, Deepica found herself with a frustrating problem: not being able to find makeup that was made for her skin tone. She'd leave the store feeling defeated and disheartened, having to settle for a purchase and mixing multiple shades in order to achieve the perfect tint. She vowed to one day create a beauty line for South Asian Women to address this need and ensure that other young girls wouldn't experience the same isolating feelings of exclusion.  

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