Not Integrating Your Commerce with Content? Winter is coming.

The customer digital lifecycle has more moving parts than ever before. With each of these individual efforts requiring deliberate planning, coordination, and precise execution in order to move customers towards a transaction, it’s easy to feel overwhelmed.  Are you doing too little? Are you doing too much? How do you manage all these moving parts to ensure your customers are getting the information they need to make a purchase decision? The questions go on and on...

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Organized Chaos

As a project manager, choosing the right project management tool for your company isn’t an easy task and organizations can take months (sometimes even years!) before deciding on a solution that fits best. You want a tool that can do it all; from internal projects, to client work, and tracking time - without the process having a huge impact on the company. After all, the goal is to help your team get organized, not cause more chaos.

So, how do you even begin your search? With the millions of tools available it can seem like a daunting task, but following the simple steps below can...


Using Splunk to Analyze New York City Uber Data

It’s fun getting all types of data into Splunk, analyzing it, and learning something new. I was pretty excited when I found this Uber trip data from FiveThirtyEight with 4.5 million records of Uber pickups from April - September 2014. Uber also debuted Uber Movement which is offering access to their data if you get on a waiting list. If you are interested in Uber data, you should definitely check that out. 

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AI & The Redefinition of Content

Let's talk about AI! Why AI? Well, it's incredibly popular and trendy. An analogy can be made between AI and when Coco Chanel rid women of the corset fashion to a sportier, chicer outfit. Risqué, scary, unheard of, but oh so liberating and exciting!

 

If you have been living under a rock without internet connection or communication device, you might be wondering what AI (aka Artificial Intelligence) means. The best definition I could find is the following......


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