When considering search, the first thought is generally SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both involve driving and maximizing the visitors to a site or a given page.  However, once they get there, are they getting what they want? Maybe. Can we do more? Probably. How? One way is to factor in the insights from your website search when selecting the content to show them.

We live in a content-centric age where a vast quantity of content is available to everyone. The trick is not only to get people to your site to see your content and show them relevant...