content marketing

Experience. It’s a word that’s becoming more and more ubiquitous, think: User Experience, Digital Experience, Customer Experience, and of course, Content Experience. And for good reason. It’s why for life events like birthdays or anniversaries you’ve probably recently given or received concert tickets, or a subscription box, or if you’re fancy, a trip to somewhere really exotic like Sesame Place (just me?) – instead of the more traditional jewelry or clothing or any other material token of appreciation. Experiences elicit memories that will stay with the recipient for far longer than that...