Since version 11gR1, WebCenter Sites has natively provided the capability to allow editors to create vanity URLs for assets out of the box.  Even before that frameworks such as the GSF extended the core product to provide that functionality.  With the SEO benefits and pleasant visitor experience, Vanity URLs have become a necessary feature without which websites’ cannot launch.

WebCenter Sites has the built-in capability to automatically generate vanity URLs upon asset creation via a set pattern.  However there are situations where content is created prior to this mechanism being...