With the introduction of WebCenter Sites 12c (WCS) came a new friend, the Site Visitor Service (SVS). Due to the increasing importance of providing a personalized experience, the management of visitor profiles in a website, has become a critical piece of the puzzle. 

Let’s get into it; what is SVS? SVS is not a CRM, nor is it replacing Engage. SVS is a separate web application deployed along with WCS that has its own database. SVS is a framework that provides an integration point to other modules or applications that manage visitor profiles. It is an API that standardizes the code...