Burnt orange autumn leaves. Crystal blue Caribbean waves. Rolling yellow fields of sunflowers. Much like the sense of smell, colors have the ability to evoke powerful and distinct emotional responses. Though sometimes a source of controversy, color psychology as it pertains to marketing can have a persuasive influence on the end consumer (or end user in the case of web design).

Web designers have a lot to consider when it comes to developing their masterpieces, including (but not limited to) content, navigation, accessibility, functionality, responsive adaptation, the list goes on....